How to Sell Your Home in Los Angeles

Selling a home in Los Angeles requires more than just listing it online. Every home has a story, and our job is to tell that story in a way that attracts qualified buyers and maximizes your return. Our team at Philippe Properties, Berkshire Hathaway HomeServices California Properties, combines local expertise with a world-class marketing platform to deliver exceptional results.

Research and Prepare Your Los Angeles Home for Sale

Before we bring your property to market, we conduct a full review of the home’s zoning, lot potential, and permit history. Many homes in Los Angeles hold hidden value through redevelopment potential or zoning opportunities. We research directly with the city to verify details about any additions, upgrades, and building permits so we can position your home accurately and confidently.

We also evaluate whether light improvements could elevate the property’s appeal, such as a new coat of paint, updated landscaping, or simple staging touches. Our goal is to make sure every home is presented in its best possible light.

Professional Real Estate Photography and Staging in Los Angeles

Visual presentation is everything. We coordinate professional photography sessions that include lifestyle and sunset images, drone footage, and video tours to capture your home’s full character. If the property is vacant or the furniture does not show well, we can arrange for virtual staging to create a warm, modern, and inviting presentation.

Every home we list receives a professional MLS description, branded marketing materials, and a dedicated property website designed to engage buyers online and in print.

Global Marketing Exposure with Berkshire Hathaway HomeServices

Once your property is ready, we introduce it to the market through the Berkshire Hathaway HomeServices California Properties network, one of the most respected brokerages in the world.
This ensures exposure across multiple levels:

Brokerage and Agent Network

• Pre-MLS email campaign to Berkshire Hathaway California Properties agents

• Promotion at weekly brokerage meetings

• Property featured in internal buyer-seller match platforms

• Just-Listed announcements sent to our network of agents, clients, and top producers

Public Launch and Open Houses

• Dedicated property website and social media release

• Just-Listed postcards and invitations to targeted neighborhoods

• Open houses and private showings for qualified buyers

• Feature placement in ThisIsLiving.online, Berkshire Hathaway’s proprietary online publication

Sweeping Online Reach

Over 95 percent of buyers begin their search online. That is why Berkshire Hathaway HomeServices California Properties invests heavily in digital visibility. Your listing will appear on major real estate sites, including:

• BHHScalifornia.com and Luxury.bhhscalifornia.com - reaching over 700,000 annual visitors with language and currency translation

• BHHS.com - connecting to millions of buyers worldwide

• Zillow, Trulia, Realtor.com, and Redfin – with exposure to millions of U.S. and international home seekers

• WorldProperties.com, Juwai.com, and MansionGlobal.com – reaching affluent buyers in more than 90 countries

Optional upgrades are available for Wall Street Journal, MarketWatch, Barron’s, and Penta placement for luxury listings, offering access to the highest-end international audiences.

Print and Media Opportunities

Your property may also be featured in select print outlets, including the Los Angeles Times, Lifestyles Southern California Magazine, Dream Homes LA, Hollywood Reporter, and Variety. These partnerships extend your property’s visibility across affluent Los Angeles neighborhoods and beyond.

Los Angeles Home Pricing Strategy and Market Analysis

We use current comparable sales, local market trends, and buyer demand data to determine the best pricing strategy. A detailed Comparative Market Analysis (CMA) helps us identify the optimal price range to attract qualified buyers without leaving value on the table.

Our pricing strategies for single family residence include:

• Positioning slightly below psychological price thresholds to attract attention

• Avoiding crowded price bands for better visibility

• Adjusting strategically based on market feedback

The goal is to generate strong interest quickly and encourage multiple offers that drive your final price higher.

Negotiation and Transaction Management

We manage every detail from offers to closing. Our negotiation expertise helps you achieve the best possible price and terms while ensuring the process remains smooth and stress-free. We coordinate inspections, disclosures, and appraisals, staying in constant communication throughout the transaction.

Why Berkshire Hathaway HomeServices California Properties

Partnering with a reputable brokerage matters. Berkshire Hathaway HomeServices California Properties is recognized globally for professionalism, innovation, and results. Our reputation attracts both domestic and international buyers, giving your property access to a worldwide audience.
Through our brand’s marketing power, digital network, and professional credibility, we ensure your listing receives the highest level of attention and trust in the marketplace.

Experience the Difference

At Philippe Properties, we combine personal attention, expert strategy, and the strength of Berkshire Hathaway’s global reach. Whether you are selling a home, an estate, or an income property, we will be with you at every stage to ensure a successful and rewarding sale.

What to Know Before Selling Your Home in Los Angeles: Frequently Asked Questions

What is the single most important prep step before I list my home in Los Angeles?
Start decluttering early. Deep clean, remove 50–75% of visible items, and make rooms feel bigger. Cleaner listings get more clicks and better first-week traffic.

Should I upgrade before I sell or leave things as they are?
Stick to fast, high-impact items. Fresh neutral paint, lighting swaps, curb appeal, small repairs. Skip big remodels that you cannot finish quickly or recoup at closing.

Do professional listing photos really help in LA?
Yes. Pro photos boost online traffic and help you sell faster. Pair photos with a short video or 3D tour for mobile shoppers who browse on Zillow and Redfin every day in Los Angeles.

Is staging worth it in Los Angeles?
Staged homes typically sell quicker and at higher prices. Research from National Association of Realtors shows that staging can speed up sales by as much as 80% and boost a property’s value by 1–20%. It helps buyers picture themselves in the space and makes the home look more inviting and ready to move into.

How should I price my Los Angeles home so it sells fast without leaving money on the table?

Your home’s market debut is your best opportunity to attract serious buyers, so pricing it right is essential. Set your price based on recent comparable sales, current Los Angeles market conditions, your home’s size, condition, and location. Homes priced fairly from the start draw more attention, generate stronger showings, and often lead to multiple offers. Keep your home easily accessible with flexible showing times, since limited access can reduce buyer interest. Finally, stay open to market feedback and be ready to adjust your price or strategy if activity slows, this flexibility helps you sell faster and for the best possible return. In August 2025, the median LA sale price was about $1.03M and the median time on market was about 62 days. Use that as context and then fine-tune to your neighborhood. Redfin

What actually sells a home in Los Angeles today?

Accurate pricing, strong photos, clean presentation, wide MLS exposure that syndicates to Zillow and Redfin, Truli, all the online portals, easy showing access, and a responsive listing agent.

Does social media sell houses in LA?

Social media can boost visibility, but it’s rarely the main reason a home sells. Even the best online marketing won’t overcome an unrealistic price or limited accessibility. The most effective approach is balanced—use social media to complement a strong MLS listing, accurate pricing, and exposure on major home search sites like Zillow, Redfin, Trulia, and Realtor.com, where most Los Angeles buyers begin their search.

How fast can I close in Los Angeles?

All-cash can close in about 10 to 14 days or sooner. Financed offers usually need 21 to 30 days, depending on appraisal, HOA docs, and loan underwriting.

How do I get multiple offers in Los Angeles?

Launch on a Thursday, allow showings all weekend, set a clear offer deadline, and respond fast. Whether your home is pristine or a fixer-upper, the goal is the same: attract strong, competitive offers. Price it realistically to generate interest and create urgency. If the home is in good condition, invest in professional staging to highlight its space and design. If it needs work, focus on the property’s potential: lot size, zoning, and ADU possibilities can all boost buyer interest and maximize your return. With strong marketing, clear presentation, and strategic timing, spark multiple offers in the Los Angeles market.

What should I fix before showings?

Buyers notice paint touch-ups, caulk, grout, loose handles, cracked plates, pet odors, and yard cleanup. Handle those first. Save big mechanical items for negotiation unless they are failing.

Should I get a pre-listing inspection?

Smart for older LA homes. You control repairs, disclose cleanly, and reduce renegotiations later.

How do I avoid getting lowballed by “we buy houses for cash” offers in Los Angeles?

Many investor offers trade speed for a large discount and may try to cut price again after “inspection.” Compare any instant cash offer to a rapid MLS launch with strong pricing before you decide.

What seller costs should I expect in Los Angeles?

Plan for commission, escrow and title, transfer taxes, possible termite or retrofit items, and staging or photography if you choose them. City transfer taxes vary and some luxury sales are also subject to Measure ULA. Old Republic Title+1

What is Measure ULA and does it affect my sale?

Measure ULA is an extra city transfer tax on high-price transactions in Los Angeles. For closings after June 30, 2025, sales over $5.3M and up to $10.6M are taxed at 4%, and sales at or above $10.6M are taxed at 5.5% in addition to standard city and county transfer taxes. Ask your agent and escrow officer to model your net if you are near these thresholds. Los Angeles Office of Finance

What is the market doing in Los Angeles right now?

As of August 2025, LA’s median sale price is about $1.03M, up year over year, and typical homes sell in about 62 days. LA County overall is near $909K and about 53 days on market. Micro-markets vary by neighborhood. Redfin+1

How do I vet and choose the right Los Angeles listing agent?

Interview at least two. Ask for a written pricing strategy with comps, a marketing plan with pro photos and timelines, how feedback will be reported, and expected days on market. Confirm communication cadence in writing.

Is dual agency allowed in LA and should I allow it?

It is allowed in California with disclosures. Some sellers prefer separate agents for cleaner negotiation. If you allow dual agency, set clear rules in writing.

What if I do not get offers right away?

Tweak the lead photo, refresh copy, adjust price bands, and relaunch to buyer alerts. Small changes can reset momentum in LA micro-markets.

Safety tips for showings in Los Angeles

Do not allow unscheduled visitors. Use a Realtor, remove valuables and medications, and limit access to sensitive areas. Keep exterior cameras on.